Start with the artwork, approximate dimensions, destination, viewing distance, quantity, lighting intention and installation constraints. A factory can then separate design assumptions from details that must be confirmed in a production drawing. In a real project, the visual decision should be reviewed with the artwork, intended viewing distance, wall or substrate, ambient light and installation constraints in view.
What changes the answer?
The sign format is not selected by a keyword alone. Letter scale, viewing distance, face and return construction, lighting direction, surface finish, power arrangement and installation method can change the most practical solution.
What to include in a project brief
Share the artwork, approximate dimensions, quantity, destination, preferred visual effect, installation setting and timing.
